About Equine Entrepreneurs

Melody is an online horse business coach living in Perth, Australia, with her husband, son, dogs, lizard and two horses. Specialising in helping equine related businesses get the confidence to move forward and get organised enough to be able to still have a life and a business, she’s been involved in horses for over 37 years and is no stranger to the industry.

In her career Melody has handled the major rebranding of a large power utility leading into directing for over seven years a national team of marketing experts and designers for the largest law firm in Australian.  She gave away the high-flying career around the birth of her son to start a little hobby of designing and making browbands.  Over the ensuing 12 years her hobby grew into a six figure business that in 2012 won a Telstra Award and became a household name in Australia.  In 2015 the business was sold so Melody could concentrate on helping equine businesses worldwide with her current endeavour, Equine Entrepreneurs.

Melody Semmler

Business Development Strategist

``someone that makes the hard parts of business easy and helps me get organised so I can get stuff done``

I’m here to help. With over 25 years of experience in both large corporate business, marketing, branding and communication, and small home-based business, I’ve done a few laps around the block. As an added bonus, I have made every mistake in the book at one point or another and learned the lesson and moved forward. I turned my last small home-based business into an award winning, 6 figure, household name around Australia and then successfully sold that business.

What gets me excited is finding people in horse businesses who are passionate about what they do. That excited first meeting when they pour out everything they do and how it all came about to begin with. I love to help them grow their business, and be smart enough about it to be able to find time to ride/pay with their own horse/s as well! I love hearing the stories and thanks from those that I have worked with that are feeling so much more under control and reaching for their goals when before they felt like they were drowning.

With expertise in marketing, branding, copywriting, web and graphic design, along with some savvy business methods, I am a down to earth, real live person, that has been, and is, right on your level. I don’t ‘do’ fancy jargon and terminology to impress, and I explain things simply enough without making anyone feel like an idiot for asking.

Melody is a self confessed optimist that uses her own business and life experiences to support and motivate others. With a deep understanding of social media, she has build a following of horse business owners from around the world and connects them to bring as much value and support as she can. A pragmatic do-er in one moment, on an emotional rollercoaster the next, whatever she is experiencing, she is turning into a life and business lesson to share with others. She is incredibly passionate about work/life balance, so can often be found riding her Irish Sport Horse Leedale Irish Jadalco (“JD”) in the week or just hanging out with the horses.

She obsession with saddle pads and a collection that would be ample for more than a dozen ridden horses, and has an impressive collection of unicorn ‘stuff’!

Melody’s Support Team


Pinterest Guru

Lindsey is the resident Equine Entrepreneurs Pinterest Guru, and also runs her own business Hoof Print Marketing where she is a Pinterest Marketer and content creator for equine businesses and publications. Her passion is to help fellow equestrian business owners learn Pinterest and content marketing through her Pinterest for Equine Business Facebook group and her course, Perfect Pinterest Planning for Equine Business.

Lindsey resides in Idaho, USA with her husband, where they both admittedly spend too much time trying to find the perfect cup of coffee.


All Round Legend VA

Rick is pretty much the glue that holds the Equine Entrepreneurs team together. A VA based in the Philippines, he manages a lot of the behind the scenes admin, and makes sure Melody knows where she is supposed to be at all times. Rick has a variety of skills that are essential in small business, and prides himself on getting on with the tasks and getting things done.

He lives with his wife and daughter, who also loves unicorns, so a perfect connection to the team.



Social Media and Meme Pro

Zoe is a social media manager from Perth, WA who works with small businesses to create personalised and shareable content, authentic engagement and organic growth on Instagram. She has years of experience helping small businesses promote themselves online, which led to launching her own events platform in 2018 to independently host speciality food and market events. Zoe is a self-professed meme enthusiast, who prides herself on her ever growing meme collection!

Joey the Office Dog

Joey oversees all office activities, and hogs the heater in winter.

Leedale Irish Jadalco

Work-Life Balance Supervisor

Leedale Irish Jadalco is the work/life balance supervisor, in between running his own instagram account

Mirza Ibrahimbegovic

Mirza is our resident website and multimedia guru.

European tech guy internet nomading all around the globe for the past 10 years, helping small & medium businesses break the boundaries. Some of them even grow to become industry leaders over time, present on all continents. Expert in all kinds of online hocus pocus things like web design, SEO, social media, etc. Designs out of passion, together with doing some other things like playing football, biking, trekking and believe it or not – collecting baseball caps.

Pradeep Chandra Behara

Our Go to Web Developer and Troubleshooting Maestro

Want to get some pearls of wisdom to help you get your shit together in business?

Drop your email below and I’ll send you emails (rather sporadically) with some tips to help
you with your business.

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