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If your equine business has a Facebook page, or you manage pages for others, you’ve probably noticed a HUGE increase in scam messages flooding your inbox.

My Facebook Group, Equine Entrepreneurs – Horse Business Advice with Melody Semmler, has blown up recently with member posts on the subject. Their reactions range from frustrated eye-rolling to outright panic.

  • Is this message legit or a scam?
  • I don’t remember doing anything that would trigger this notice!
  • Trademark infringement?? What is THAT?

It’s infuriating, right?

We’re all BEYOND frustrated with scammers!

If you haven’t received a scam message to your business page yet, count yourself lucky. You probably will at some point. The messages differ slightly in their copy, but generally begin something like this:

“Important Notification: Your Facebook page is scheduled for permanent deletion due to a post that has infringed upon our trademark rights. We have reached this decision after a thorough review and in accordance with our intellectual property protection policies.” 

The first red flag … you got a MESSAGE from ‘Facebook Support Team’. Facebook Support won’t reach out to you via Messenger with official notifications.

And the links in these scam messages almost always lead to phishing sites. In this case their goal is to get YOUR username and password. Entering your login credentials could result in their gaining access to your profile, which could lead to a permanent loss of your Facebook account.

But wait … 

If you never SEE the scam messages, your brain can’t go into panic mode and click that malicious link before logic sets in.

Cue up the superhero music  … because Meta’s Automation Tool is about to save the day!

Maybe you haven’t had a chance to delve that deeply into the Meta Toolbox, but setting up an automation to filter out those pesky scam messages only takes about five minutes! And it could save your Facebook Page! 

POOF! No more spam messages! Well, until they change the message, but we’ll get to that later.

You can set conditions to scan for spammy keywords like trademark, deletion, or infringement for example, and Facebook automatically boots messages containing those conditions into your spam folder.

Voila! Done and dusted!! No more inbox clutter, unnecessary notifications, or risk of clicking a malicious link.

Setting up an Inbox automation is easy.

The thing is, when you authentically pour yourself into your community, people become transformed. And people are drawn to transformation. So when you do have offers to share with people, they’ll be much more likely to jump on it because you’ve taken the time to develop that know-like-trust factor.

First make sure you’re using your Facebook Business Page.

  1. Click on the Messenger icon in the top right corner to open your Page’s Inbox.
  2. Tap the automation [atom] icon at the top right of your Page Inbox.
  3. Select the ‘Create Automation‘ option located at the top right.
  4. ‘+Start from Scratch‘ button to create a custom automation.
  5. Label your automation to clearly identify its purpose. In this case, maybe ‘Trash Facebook Scam Messages’ would be appropriate. 
  6. Choose ‘Messenger’ as the communication channel for your automation. If you also receive scam messages on other platforms you can create additional automations to filter spam there.
  7. You’ll need to define the trigger event. For this filter, under ‘When this happens‘, pick ‘New message received‘.
  8. Choose ‘Any of the following conditions‘, as you’ll need multiple conditions, one for each keyword.
  9. Choose ‘Keywords‘ as your condition.
  10. In the ‘Message text contains all of the following keywords‘ field, type a word commonly found in scam messages, such as  ‘trademark’, ‘policies’, or ‘deleted’. Create a new condition for each keyword.
  11. In the ‘Take this action’ segment, choose ‘Mark as‘ for the action and ‘Move to Spam‘ for the last step.
  12. Click ‘Save Changes’ and breathe a sigh of relief that you’ll no longer be plagued by the spam messages that contain the keywords you indicated.  They’ll go straight to the spam box.

As we all know, scammers are VERY resourceful. So if spam messages make it through to your inbox in the future, check for new keywords and go back and update the automation’s conditions as needed.

If you’re feeling stuck, let’s connect for a free 15-minute discovery call. I’m here to support you and help you achieve your goals, and can guide you to move forward.

Book your free session here:

‘Block All The Scammers’ Bonus Tip

While you’re in the ‘block ALL the scammers’ frame of mind you may also consider limiting your business page’s visibility only to countries you do business with. 

Here are the instructions for users with the New Pages Experience. 
To add or edit country restrictions:
  • Log into Facebook, then click your profile photo in the top right.
  • Click See all profiles, then select the Page you want to switch into.
  • Click your Page’s profile picture in the top left of Facebook.
  • Click Settings & privacy, then click Settings.
  • In the left menu, click Privacy and then click Public Posts.
  • In the Restrictions section, click Edit next to Country Restrictions.
  • Add one or more countries and choose to hide or show your Page to viewers in those countries.
  • Click Save changes.

Introducing Social Media Essentials For Equine Entrepreneurs

Imagine how incredible it would feel if, instead of scrolling social media endlessly and wondering how to make more sales, you could:

Create engaging content for your FB page that attracted people to your business
Have a clear idea of how to ‘work’ the FB algorithm to your best advantage, without having to spend a bomb on ads
Have an endless list of ideas that you can use for your social media
Create a system for planning ahead so you save hours and hours every week

Wouldn’t it be great to really wrap your head around how social media works, and make it start working for your business, without spending five hours a day on it – just hoping for results?

I’m here to tell you that there’s another way. 

Learn More