The secrets to a great trade stand Ebook


In the equine world, there are a multitude of possibilities of events to hold a trade stand at, and it can be a great way of getting your business seen and creating contact with potential customers. There are small local shows, large breed shows, pony club events, one day events, gala dressage and showjumping events, rodeos, agricultural events, adult riding club competitions, you get the idea, right?


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However, it’s not quite as simple as setting up a table, and sitting on a chair behind that table and waiting for people to come and buy your products. You can try that if you want, and some people might still come and check your products out, but it’s going to take you a very long time to grow your business and make a profit doing it that way. There is quite a science to getting it right, and a lot to think about.

I’ve done a gazillion(ish) trade stands myself and I think I made every possible mistake before I learned to do it the right way, so I am well qualified to write this article for you. The point is, I learned from my mistakes and can now save you making them too! So here are a heap of things you need to know when you decide to take on the world of trade stands.